Digital Media and Internet Advertising
All aspects of Digital Media Planning
Keen Insites has put together hundreds of digital media plans and strategies. We put together the plan, execute the plan, and follow up with optimizations and adjustments to help meet your overall goals. The more common strategies include:
Search Engine Optimization (SEO)
SEO is a process. The goal with SEO is to get your website a better position by making best practiced enhancements to your website. For more information, please go to our SEO Services page.
Search Engine Marketing (SEM)
Search Engine Marketing is bringing "Paid Traffic" to your website from the search engines. This involves having your site come up under the sponsored link sections of Google, Bing, Yahoo, and their network of sites. The goal is to find relevant traffic by honing in on the proper keywords and phrases that most closely relate to your product or service. Learn more about Search Marketing!
Programmatic Display Advertising
Programmatic Display, or Internet Display Advertising works best when it is targeted. We run our campaigns with a very targeted approach. Some of the more common targeting techniques include:
- Content, meaning the theme of the sites will be matching with exactly what you do
- Behavioral, meaning we target individuals through information collected on Web-browsing behavior, such as the pages they have visited or the searches they have made
- Demographic targeting strategies include targeting users by gender, age, location, languages known, annual income, parental status, etc.
- Any combination or "All of the Above" For more info, please go to Programmatic Display
We handle all of the creative graphic design and consult with you on your marketing needs.
Ever dream of having your brand on TV, but were priced out of that media? You are going to love the way we do video. To learn more, visit our Video Marketing page or fill out the online form.
Social Media Advertising
Social Network advertising has really started to pick up. Once we know your target demo, we put together profiles and target individuals who fit those profiles. At this time, we run media on Facebook, Twitter, Linked In, YouTube, Instagram.
Social Media Management
Want to enhance your social media communication? You came to the right place. It is not just posting regularly...what is your plan?!? We help you put one together and then create content and choreograph the delivery and messaging so it is approriate to your audience. Click here for info on All Things Social that Keen Insites can help you with!
Interested In Learning how to better compete online?
Don't hesitate! Contact us today at (516) 205-4114