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Search Engine Marketing (SEM)

A Search Engine Marketing Company is bringing "Paid Traffic" to your website from the search engines. This involves having your site come up under the sponsored link sections of Google, Yahoo, MSN, and their network of sites. The goal is to find relevant traffic by honing in on the proper keywords and phrases that most closely relate to your product or service. Once someone clicks your ad, you want them to take a positive action - calling you, completeing an online form, making a purchase, or sending an email. The backend tracking and reporting system that we use will show you exactly what you are getting from this piece of your marketing.

How it works:

SEM works similar to the EZ Pass system. With EZ Pass you only incur a fee when you go through the toll. With SEM, you incur a fee when someone physically gets to your website through the link from the Search Engine. We can help you with putting together a budget, but at the end of the day, the decision on what to spend is yours. All calls are recorded and reports will be sent to you monthly. Any unused budget rolls over to the following month, just like cell phone minutes!

Digital Display Advertising

Digital Display, or Internet Display Advertising works best when it is targeted. We run our campaigns with a targeted approach. We can target your potential customers by:

• Content, meaning the theme of the sites will be matching with exactly what you do
• Demographics, meaning we target sites frequented by your target demographic
  (Male/Female, Age Breakdown, Location)
• Geography, meaning a geographic area that encompases your target market
• Any combination or "All of the Above"

We handle all of the creative graphic design and consult with you on your marketing needs.

Search Engine Optimization (SEO)

SEO is a process. You want to improve the volume or quality of traffic to a web site from search engines via unpaid search results. If you are doing paid search, or SEM, you may be told that you can come up "for free". If anyone tells you they can get you "free" visits to your site - run! Correction, RUN FAST!

SEO is an ongoing process that always needs updating. We charge a monthly fee to maintain your site's SEO. This fee varies based on the size of your site. SEO should be done to compliment your other digital media activities. If you have to choose between SEO and SEM, choose SEM. At Keen Insites we create and design our websites with basic SEO practices in mind. If you did your site elsewhere we will optimize your website by carefully editing your content to increase its relevance to individual keywords. When people are searching for you or what you do online, it is common for them to click on the top three sites that appear in the result list. This produces more visitors to your website and can aid in enhancing your company’s profit.