Amazon
Ads Specialist
AMAZON ADVERTISING MANAGEMENT
With Amazon now accounting for over 50% of all Ecommerce sales, dialing in your Amazon Advertising strategies has never been more important. Keen Insites is an Amazon Advertising Partner Agency positioned to help businesses of all sizes carve out their piece of the Amazon pie. Talk with one of our Amazon Advertising experts today about how we can help your business realize its true potential on the largest Ecommerce platform in history.
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HOW IT WORKS
We leverage all available ad types on the Amazon platform to create a cohesive strategy for brand growth and profitability. We build strategic granular account structures that are designed to take control back from the Amazon platform and drive the results that our clients are looking for. Our unique approach to Amazon Advertising allows us to provide the analysis and insights necessary to continuously adapt our clients strategies to the everchanging complexities of the Amazon marketplace.
AMAZON ADVERTISING ADVANTAGES
Grow Your Brand
Over 80% of customers use Amazon to discover new products or brands making it an epicenter for new brand growth opportunities. We pride ourselves in helping brands engage their potential customers at just the right time to drive sales and grow your customer acquisition efforts in the most cost effective way possible.
Get Ahead
Working with an Amazon Advertising Agency Partner means we can help you stay ahead of the competition with early access to betas, industry insights, and new tools to drive success. We are always leveraging the newest features available to keep you on the cutting edge of everything Amazon has to offer.
Increase Organic Sales
Amazon is the first platform to link your organic rankings with your advertising efforts. Amazon’s organic ranking algorithm is primarily focused on sales volume and velocity. With strategically designed campaigns to drive these important metrics we can help improve your organic visibility and drive more sales. 40% of customers never go past the first page of results on Amazon. If you are not getting first page visibility on your key terms, then you are only scratching the surface of your potential on the platform.
Go International
We make it easy to add additional marketplaces to grow your brand across the world. We have extensive experience running Amazon Advertising in all available Amazon marketplaces across the globe and look forward to leveraging that experience to help you expand into new and emerging markets.
FEATURES
Reporting
Access to on demand & scheduled email delivered reporting through our LP Client Dashboard.
Dedicated Management
Work directly with your dedicated Account Manager & Amazon Advertising Specialist.
Review Calls
Regular review calls with your Amazon Account Manager to discuss performance and strategy.
No Annual Contracts
Breathe easier without long-term contracts.
Goal Setting
Our Amazon experts will help you evaluate and set goals that drive success.
New Campaign Creation
We will create all new campaigns specifically designed to achieve your business goals.
Ongoing Campaign Optimization & Analysis
Our Amazon Advertising Specialists continually analyze campaign performance and optimize to drive continued success.
Drive Product Awareness with Design
Our Creative team can assist with additional design services like Sponsored Brands Video to help boost your campaign, or A+ Content design to enhance product listings.
AMAZON ADVERTISING PRICING SCHEDULE
| MANAGEMENT FEE | SETUP FEE | ||||
|---|---|---|---|---|---|
| AD SPENT | MANGEMENT FEE | # of SKUs |
3 Month |
6 Month |
12 Month |
| $1,000 – $6,999 | $699 | 1-50 | $799 | $599 | $499 |
| $7,000 – $10,000 | 12% | 51-100 | $1,049 | $849 | $649 |
| $10,001 – $12,000 | $1,200 | 101-200 | $1,299 | $1,099 | $899 |
| $12,001 – $90,000 | 10% | 201-400 | $1,499 | $1,299 | $1,099 |
| $90,001+ | Reach Out For A Custom Quote | 401-600 | $1,899 | $1,699 | $1,499 |
| 601+ | Reach Out For A Custom Quote | ||||
Amazon Marketing Services We Offer
- Reporting - Access to on demand and scheduled email delivered reporting through our LP Client Dashboard.
- Dedicated Management - Work directly with your dedicated Account Manager & Amazon Ads Specialist.
- Review Calls - Regularly review calls with your Amazon Marketing Experts to discuss performance and strategy.
- Goal Setting - Our Amazon experts will help you evaluate and set goals that drive success.
- New Campaign Creation - We will create all new campaigns specifically designed to achieve your business goals.
- Ongoing Campaign Optimization & Analysis - Our Amazon Ads Specialists continually analyze campaign performance and optimize to drive continued success.
- Drive Product Awareness with Design - Our creative team can assist with additional design services like Sponsored Brands Video to help boost your campaign, or A+ Content design to enhance product listings.
FAQ's
Is Amazon marketing worth it?
Yes, Amazon marketing is worth it if you want to increase your visibility, boost your sales, and grow your brand on the largest online marketplace in the world. With over 300 million active customers and billions of product searches every day, Amazon provides a unique opportunity for ecommerce businesses to reach a vast audience and tap into their purchasing power. However, Amazon marketing can be complex and competitive, so it's essential to find the right Amazon Ads partner or Amazon marketing experts, like Keen Insites, to help you create and execute a successful advertising strategy.
What is an Amazon ads specialist?
An Amazon ads specialist is a marketing professional who specializes in creating and managing Amazon advertising campaigns. They are familiar with Amazon's advertising platform, targeting options, and best practices for optimizing ad performance and achieving business objectives. An Amazon ads specialist can help you develop a custom advertising plan based on your goals, budget, and target audience. They can also track and analyze the results of your ads, identify areas for improvement, and make data-driven recommendations for optimizing your campaigns.
If my ecommerce business is already successful, do I need to advertise on Amazon?
If your ecommerce business is already successful, you may think that you don't need to advertise on Amazon. However, advertising on Amazon can help you take your business to the next level by expanding your reach, increasing your sales, and building your brand. Even if you have a loyal customer base and high organic rankings on Amazon, advertising can help you reach new customers who may not have discovered your products otherwise. Plus, advertising on Amazon can help you defend your market share against competitors who may be targeting your customers.
What are the different ways to advertise on Amazon?
There are several ways to advertise on Amazon, including sponsored products, sponsored brands, and sponsored display ads. Sponsored products are keyword-targeted ads that appear in search results and product detail pages. Sponsored brands are ads that showcase your brand logo, custom headline, and products in a banner-like format. Sponsored display ads are product or category-targeted ads that appear on Amazon or other third-party websites.
Amazon seems like an expensive option. What is going to be my ROI by selling on Amazon?
While Amazon advertising can be expensive, the ROI can be significant if you have a well-designed advertising strategy and a competitive product offering. By advertising on Amazon, you can increase your visibility and sales, drive more traffic to your website, and improve your product rankings. Additionally, advertising on Amazon can help you collect valuable customer data, which you can use to inform your product development and marketing strategies. To maximize your ROI, it's important to work with an experienced Amazon Ads Partner or Amazon Ads Specialist who can help you optimize your advertising campaigns and track your performance metrics.
