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7 On-Page Factors to Help With Your SEO

7 On-Page Factors to Help With Your SEO

You want your website to rank high on Google. To achieve that, you need a solid foundation in on-page SEO. However, this part of search engine optimization has become more and more complex with each update from Google. So, to equip you with the most relevant and effective practices for your website, I’m providing you with an on-page SEO checklist. 

When done right, optimizing these checklist items of your website, such as title tags and meta tags, will propel your site up the search engine rankings. This checklist goes hand-in-hand with the technical checklist we covered in our blog, Check Off These 4 Technical Enhancements to Boost Your Rankings. Work on these both and you’ll see results.

1. Identify Your Keywords

This is where your SEO work should start. For each of your web pages, decide the primary keywords you want them to rank for. Then, you can expand these keywords into phrases, questions, and other related words your audience is using to discover pages like yours. 

Remember These Important Points of Keyword Optimization

  • Keyword Research: Put in the time to find the right keywords.
  • Keyword Placement: Incorporate your keywords in titles, headings, first paragraphs, and throughout all other content.
  • Searcher Intent: Put yourself into the shoes or the searcher. Think about why they are performing a search - is it to find information? To make a purchase? Ask yourself questions like that.

Keyword optimization is effective when you create pages that meet the user’s intent. This will significantly improve your chances of ranking high for your keywords. We have more information on keywords in our blogs Determining SEO Keywords with Search Data and Optimizing Your Online Presence: Tips and Tricks to Monitor Keyword Rankings.

2. Create High-Quality Content

I know you’ve heard this before. Quality is key. And Google wants to be the ultimate destination for finding answers to questions. (You saw the recent Google helpful content updates.)

So, for your on-page SEO, you want quality and you want your content to answer the questions. To achieve this, write and include content that is authoritative and valuable. And it should match your meta tags and headings.

4 Things to Go For When Creating Quality Content

  • Original: Make it unique and offer a fresh perspective.
  • Relevant: It should align with the intent of your target audience.
  • Up-to-date: Consistently update your content.
  • Engaging: Captivate your users, encouraging them to spend more time on your site and more time interacting with your product offerings and services.

Creating great content can enhance your SEO performance. It directly influences user engagement metrics and enhances the credibility of your website. In addition to ensuring all new content is of high quality, it is important to also assess and improve the existing content on your site.

3. Consider Your URL Structure

URLs not only impact rankings but also significantly improve the user experience when organized logically. 

How to Make an Effective URL Structure

  1. Concise: Keep it short. No unnecessary words.
  2. Descriptive: Convey the page's content.
  3. Keyword Optimization: Include a keyword. It can boost performance.
  4. Hyphens Instead of Underscores: Hyphens should be used instead of underscores to separate words in a URL.

If you have a clear and descriptive URL it will help users and search engines understand the content of a page even before they visit it.

4. Use Best Practices for Title Tags and Headings

There are things you can do with title tags and headings to make them more beneficial to your page's SEO. A title tag is part of the HTML that specifies the title of a web page. It appears in search engine results pages (SERPs) as a clickable link.

How to Optimize Title Tags and Headings:

  • Prioritize Keywords: Put keywords at the beginning of your title tags. Minimize, as much as possible, the use of stop-words.
  • Keep it Concise: You want your title tags brief. This will help their visibility on SERPs.
  • Variation in Keyword Phrasing: You can incorporate the same keyword in your title tag and heading, but employ different wording or phrasing for each.
  • Include Relevant Keywords: Implement this strategy in your other headings (2, 3, etc.) or whenever applicable.
  • Avoid Repetition: Use distinct title tags and headings for each unique page.

5. Optimize Meta Tags

Meta tags, including the meta description, work as a concise pitch to inform users on search engine results pages. Other meta tags, such as image alt text and links, provide users and crawlbots important context.

Tips for Meta Tags:

  • Create your title tags and meta descriptions so that they will accurately summarize the content of your page and help to invite clicks.
  • Incorporate your target keywords and related keywords in your meta descriptions, staying within the specified limit.
  • Make your meta tags unique for each page.
  • Include relevant keywords in your image alt text but also make sure they provide an accurate description of the image.
  • Semantic search enables Google to better understand your page's content through its links. Always include internal links and only incorporate external links from trusted websites.
  • Use Noindex Robots Meta Tag to prevent pages with very little content or little value from appearing in search engine result pages (SERPs).
  • Implement rel='canonical' Link Tag for any duplicate pages on your website. This helps control which version of the page ranks for your keywords.
  • Configure Open Graph Meta Tags to optimize how your pages will appear when they are shared on social media.
  • Adjust Viewport Meta Tag so your pages are displayed well on different devices and platforms. This is very important for user experience.

These might seem like small changes, but they will make a big impact. Your meta tags have the potential to increase click-through rates, boost organic search and image search. 

6. Use Internal Linking

Internal linking is when you create links on one page that link back to other pages on the same site. Adding this feature to your site should help your visitors navigate and get to know your website. Internal linking can also help search engines discover new pages. Whenever possible, link back to the high-value content on your site. 

What are the Benefits of Internal Linking?

  1. They guide users through pages on your site.
  2. Anchor text helps convey the topic of the linked page, which can also help the ranking for those terms.
  3. Providing relevant links can keep users on your website and keep them engaged.

We covered more about internal linking in one of our other blogs: Boost Topical Authority with Internal Linking.

7. User Experience (UX)

User experience, often referred to in the abbreviation form UX, has a significant impact on on-page SEO. Search engines will rank the websites that offer a positive user experience higher.

Factors to Consider in Your Website Design for a Better User Experience

  • Your site needs to perform well on all devices, especially on mobile. Users are using their phones more than other devices, including when they are searching.
  • You want your site to be easy to navigate and have a logical layout. Navigation bars and menus should be instinctual.
  • Page Speed is important. Your pages should be quick to load otherwise your bounce rates will increase. 

Simply put, websites that offer the best user experience will dominate search engine results.

Start Checking Off The List

So you’ve got these 7 on-page SEO factors to complete along with the 4 technical enhancements to boost your rankings. Lots of work ahead, but all worth the effort. Need help? Reach out to the Keen Insites team.