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7 Surprising (and Eye-Opening) Digital Marketing Statistics

Are you looking for some info to help you stay ahead of the competition? Want to learn the latest digital marketing statistics that will blow your mind? Check out this post. We’ve got seven of the most surprising and eye-opening digital marketing statistics that will give you a better understanding of the current state of digital marketing. We’ll explore recent statistics on podcasts, social media, video marketing, Snapchat, and more. Hey, knowledge is power - read on.

1) 80% of internet users remember the ad they saw yesterday

The internet has revolutionized the way we consume information, and it is now the single most important platform for businesses to reach potential customers. With more than 4 BILLION people connected to the internet, businesses are in a unique position to leverage digital marketing tools to connect with customers on an unprecedented level. The statistic that 80% of internet users remember the ad they saw yesterday really emphasizes the power of digital marketing as an effective tool for driving sales and engagement. 

People are paying attention to digital ads, and this provides businesses with the opportunity to use creative and innovative techniques to capture the attention of potential customers. By utilizing multiple digital marketing channels such as paid search, video marketing, social media, user-generated content, podcasts, and mobile marketing, businesses have the ability to reach a wide variety of audiences. 

The statistic that 80% of internet users remember the ad they saw yesterday also suggests that digital marketing strategies are highly effective at getting people to remember and engage with products and services. This means that businesses can target specific audiences by utilizing analytics and segmentation to customize their digital marketing campaigns and create maximum impact. 

Ultimately, this statistic about the longevity of digital ads shows us just how powerful digital marketing can be. By leveraging multiple channels and utilizing data-driven strategies, businesses can tap into the power of digital marketing and connect with customers, clients and their targeted audience.

2) 92% of people who watch a video on Facebook will share it with their friends

This statistic is eye-opening because it stresses the importance of video in social media marketing. Videos are now an essential part of any marketing strategy, and with 92% of people sharing them with their friends, we can say it works!

Video has become one of the most effective ways to engage with customers and potential customers. Creating videos that grab people's attention, tell a story, and leave viewers wanting more is important for the success of your video. These videos on Facebook should be brief, fun, and informative, as well as optimized for mobile devices.

But what's most impressive about this statistic is the potential for organic reach that it represents. By simply creating a video and posting it to Facebook, you can increase your chances of it being shared by your followers, thus increasing your brand awareness. Videos are also more likely to be seen in news feeds than text-based posts, so they are an excellent way to stand out from the crowd.

Again, this statistic shows that video is one of the most effective ways to reach an audience on Facebook. It's an incredible opportunity to spread your message, build relationships with followers, and grow your brand in the process.

Only 9% of small businesses are using Snapchat for marketing purposes

3) Only 9% of small businesses are using Snapchat for marketing purposes

Snapchat is a popular social media platform used by over 190 million people worldwide. It’s become known for its unique way of allowing users to send photos, videos, and text messages that disappear after a few seconds. While many people use Snapchat for personal reasons, it’s also become an effective marketing tool for businesses.

Snapchat is a great way to engage with customers, as it allows companies to connect with their followers in real-time. Businesses can create custom stories, which are collections of images and videos that followers can view. This provides companies with the opportunity to show off new products, promotions, and special events. They can also use the platform to launch exclusive campaigns or provide behind-the-scenes content.

Also, Snapchat’s targeted ads make it easy for companies to reach their ideal customer. Businesses can select their target audience based on location, interests, demographics, and more. This makes it easier for companies to get their message out to the people who are most likely to be interested in their services or products.

Given its powerful capabilities, it’s surprising that only 9% of small businesses are using Snapchat for marketing purposes. It offers an excellent opportunity for businesses to boost their brand awareness and reach new customers. With its innovative features, Snapchat can be a valuable addition to any business’s digital marketing strategy.

There are over 2 million active podcasts

4) There are over 2 million active podcasts

Podcasts have become an increasingly important part of digital marketing. As an audio-based medium, podcasts have the potential to reach an audience that would otherwise be difficult to engage with. Through podcasts, businesses can connect with their customers in a more intimate way than traditional forms of marketing such as television and radio ads.

Podcasts offer a unique opportunity to engage with potential customers on a more personal level. With podcasts, companies can create content that is tailored specifically to the interests of their target market. This makes it easier for them to draw in potential customers with topics that they already care about, rather than trying to convince them to pay attention to a message about something unrelated.

Podcasts also allow for more dynamic content than traditional marketing methods. With podcasts, companies can create engaging conversations and interviews that are more entertaining and less rigid than television or radio ads. Also, podcasts offer the ability to include calls to action in the form of links to websites and products that can be used to generate sales or leads.

Consider podcasts. They are an effective tool for businesses looking to engage with their target audiences in a more personal and active way. With over 2 million active podcasts, there are a wide variety of topics and styles available to businesses who want to take advantage of this powerful form of digital marketing.

The average person spends 2 hours and 25 minutes on social media every day

5) The average person spends 2 hours and 25 minutes on social media every day

This statistic is from a 2020 Global Web Index report and it illustrates a startling picture of just how pervasive social media has become in our lives. And that’s why more and more businesses are looking to leverage the power of social media to promote their brands, reach new customers and drive conversions.

Social media gives marketers an unprecedented opportunity to directly reach their target audience and engage with them in real-time. With the right strategy, social media can be an incredibly effective tool for increasing brand awareness, engagement and ultimately sales. From content creation to influencer marketing, there are a multitude of strategies that can be used to create a successful social media presence. 

However, it’s important to note that this statistic doesn’t tell the whole story. It’s essential for businesses to understand which platforms their target audience is using, what type of content resonates with them, and which strategies have the best return on investment. Without this understanding, it’s easy to waste time and resources on ineffective campaigns. 

By properly leveraging social media, businesses can build a powerful presence online and capitalize on the 2 hours and 25 minutes that users spend on these platforms every day.

6) 60% of people say they are more likely to buy a product after watching a video about it

This statistic demonstrates the power of video marketing to influence consumer decisions. Videos provide a visual and auditory presentation of the product that can’t be conveyed in text or images alone. This makes it easier for people to understand how the product works and if it is what they are looking for.

Video also allows businesses to showcase their products in a more engaging and interactive way, which helps to build trust with customers. Video can also be used to demonstrate how the product works. By combining these elements, marketers can create videos that effectively demonstrate the value of their product and increase their likelihood of making a purchase. 

By creating compelling video content, businesses can create an emotional connection with their audience and convince them to make a purchase. So, it is no surprise that 60% of people say they are more likely to buy a product after watching a video about it.

YouTube has over 1 billion monthly active users

7) YouTube has over 1 billion monthly active users

YouTube is one of the most popular platforms for sharing video content. Over one billion active users! That is a lot and a lot of possible customers. YouTube is a powerful marketing tool for businesses and individuals, since videos can be used to engage audiences and drive traffic to websites or products. 

A business can use YouTube to reach potential customers in a unique way that other marketing tactics don’t offer. From creating tutorials and explainer videos to livestreams and product demonstrations, YouTube provides endless opportunities for businesses to showcase their products or services in a creative way. Not only that, but YouTube allows users to subscribe to channels and opt-in for notifications when new content is available. This ensures that businesses are reaching their target audience with every upload they make. 

What’s more, YouTube has tools like YouTube Analytics and Creator Studio that allow businesses to track the performance of their videos, so they can make informed decisions about what content to create and post in the future. With such an immense platform full of useful features and opportunities, it’s no wonder why over one billion people choose YouTube as their go-to video content provider.

Use this powerful knowledge

Now that you have these useful, powerful, and eye-opening statistics to refer to, you can turn this knowledge into power. Use this information to guide your marketing plans and strategies and bring your business to a new level and new audiences.