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Be in the Know: A Quick Guide to Google’s September 2023 Update

Be in the Know: A Quick Guide to Google’s September 2023 Update

We’re covering Google’s most recent update to keep you informed. Google’s updates are meant to ensure a great search experience for users and this time is no different. With the September 2023 Helpful Content Update, Google is once again changing how it evaluates content. In this blog post, we'll review the significant changes from this update, discuss ways to combat unhelpful content on your site, and offer tips on crafting valuable content that can thrive in the new update environment. Here’s all the details.

Overview of Google’s September 2023 Update

Google’s September 2023 Helpful Content Update aims to prioritize valuable, helpful content and provide a better search experience for users. This means that websites need to have content that answers user queries, offers practical advice, and provides relevant information. Understanding the key aspects of this update is crucial to ensure your content thrives in the new environment. So let's dive deeper into the details and explore how it will impact your website.

Key Points of the Update

The September 2023 Helpful Content Update started rolling out on September 14 and completed on September 28. According to Google, the goal of the update is to ensure that people see original, helpful content in search results. They want to prioritize content that is valuable to users and provides a great search experience.

One of the important points that stand out from this update is that Google may now be considering AI-written or augmented content as helpful to users. While this opens up new possibilities for content creation, it's important to note that simply using AI to generate content just to rank may not be enough. Google still values content that is helpful, relevant, and has a human touch.

It's worth noting that this system Google uses is automated and operates globally across all languages. So no matter where you are or what language your content is in, the helpfulness of your content will be evaluated. If your content is deemed helpful, no action needs to be taken on your part.

Other key points about the update:

  1. Google will evaluate which content was created for rankings, rather than to help users.
  2. Update affects results on Google Search and Google Discover.
  3. No penalty was mentioned in the update but your rankings may be negatively affected.
  4.  It is a sitewide algorithm, which means it will affect your whole website, not just a few pages.
  5. It may take time for the rankings to settle, so keep an eye on it.

To ensure your content is helpful and reliable, Google provides a helpful resource: the help page on creating helpful, reliable people-first content. It offers tips and guidance on crafting content that meets the standards of the helpful content system. We also created a summarized list below of some steps you can take.

How to Adjust Your Website or Content According to the Update

If your website has been negatively affected by Google's September 2023 Helpful Content Update, here are steps you can take to recover and adapt. Some strategies to consider:

1. Keyword targeting: Review your keyword strategy and ensure that your content aligns with the search queries that your target audience is using. Conduct thorough keyword research to identify the most relevant and valuable keywords for your website.

2. Align with user intent: Understand the intent behind the keywords and queries your target audience is using. Create content that directly addresses their needs, providing valuable information and advice. Consider the search intent and craft your content accordingly.

3. Improve content quality and freshness: Google's update emphasizes the importance of high-quality, helpful content. Review your existing content and ensure it meets these criteria. Update outdated information, fix any grammatical or factual errors, and make sure your content is well-written and engaging.

4. Create the best possible user experience: User experience plays a crucial role in search rankings. Make sure your website is user-friendly, with easy navigation, fast loading times, and mobile responsiveness. Focus on providing a seamless browsing experience to keep users engaged and encourage them to spend more time on your site.

By implementing these strategies, you can adapt to Google's September 2023 Helpful Content Update and improve your website's visibility in search results. Remember, it's all about providing valuable content that meets the needs of your target audience and creating a positive user experience.

Key Takeaways

In its helpful content update, Google highlights the significance of putting users first and prioritizing content quality. To adapt to this update, it's vital to conduct a comprehensive analysis of your website and adjust your SEO content strategy according to Google's new standards. While devising a fresh SEO strategy, consider and plan keyword targeting, user intent alignment, content quality enhancement, and creating an optimal user experience. Your efforts will be an improvement or restoration of your website's ranking.