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Keyword research is an essential part of your SEO marketing strategy. The research is definitely worth the effort as it can help you achieve better rankings, increase your organic traffic and lead to a boost for your business. We want to make sure you have the right approach, so let’s review five points to remember for your SEO keyword research. This guide will help you now and into the future.


A good first step for your SEO keyword research is to take a look at your website and ask yourself, what is my website offering? Might sound like an oversimplified question, but it will lead you to your keywords. Another way to assess your website is by thinking about what product, service, or information you would like the search results to display. Now, as you determine those things, start building the list of your keywords based on them. One great tool that can help you build such lists is Google’s Keyword Planner tool which can provide insight into how much demand there is for particular topics related to your business and industry.



Next step for your keyword research and building your keyword list, think about your customer. Who is your target audience? Who do you want to visit your website? You can think of this search engine audience in two ways: the people who are searching for information and the people who are looking specifically for your product or service.

Now, thinking of this audience, you can take a step further and think about the specific pages of your website that you want your target customer to visit. Analyzing this action will help you build and adapt your keywords to match. Also, the location of your audience might be an important part of your business.

Think about the search engine queries you want your audience to use. You can research the keyword suggestions, terms and phrases associated with your product or service. You can find keywords related to your products or services, or even get keyword ideas from competitors' websites. Additionally, research other keywords that are related to what you offer, such as industry-specific terminology, location-based words, and even seasonal words related to your product or service. This will help you optimize your website for a variety of search engine queries and help you reach a broader audience.


When it comes to optimizing your SEO keywords, it’s essential to monitor your keyword performance. This will help you track the effectiveness of your efforts and make adjustments if necessary.

To start monitoring your keyword performance, the first step is to determine what keywords you want to target. You can do this by researching keywords related to your website, industry, and target audience. Once you’ve identified the right keywords, you can track their performance using tools such as Google Analytics. If you are unfamiliar with these tools, we can help.

With tools, you can check the search volume of keywords and see how many people are clicking through to your website after searching them. You can also see which pages on your site are ranking for certain keywords. Additionally, you can see which keywords are leading to conversions on your website.

All of this data is incredibly valuable, as it will give you a better understanding of which keywords are performing well and which ones need improvement. You can then make changes accordingly, such as adjusting your content or increasing the budget for specific keywords. In addition to monitoring keyword performance, it’s also important to stay up-to-date with the latest trends and changes in SEO. This includes keeping an eye on algorithm updates and understanding new strategies for optimizing SEO keywords.

By staying informed about the latest trends, you can ensure that your website remains competitive and continues to rank well in search engine results. But if you don’t have time for that, Keen Insites can take care of it for you.

By monitoring your keyword performance and staying informed about the latest SEO trends, you’ll be able to make informed decisions about how to optimize your SEO keywords. This will help you get the best possible results from your efforts and ensure that your website stands out from the competition.



It’s important to have an idea of what keywords your competitors are using so you can see where you stand. Start by searching for keywords related to your industry and take note of the websites that come up. Then, go to each website and analyze the content and titles of their pages. Make sure to note any similar words or phrases they may be using, as well as their most successful keywords.

There are tools available to you to get an in-depth look at your competition. These services provide detailed information on keyword usage, backlinks, advertising campaigns, and more. With this data, you can find out which keywords are most profitable and what strategies your competitors are using.

Finally, don’t forget to check out your competitors’ social media accounts. This can give you a better understanding of what kind of language they use and how they promote themselves. Knowing these details can help you find new keyword opportunities and get a better picture of what works for them.



When it comes to SEO keyword research, try to find related keywords that your target audience is likely to search for. Doing so can help you create more comprehensive content and get a better ranking in search engine results.

One way to find related keywords is by using a tool like Google Adwords Keyword Planner. This tool allows you to enter a main keyword and find related words and phrases based on search volume, competition, and other factors. You can also use the tool to explore related topics and search queries that you may not have thought of.

There are also online tools to analyze keyword trends and find related keywords. These tools can give you an idea of what terms people are searching for and how they are being used. You can use this information to inform your content strategy and create targeted content that meets the needs of your audience.

Finally, you can also brainstorm related keywords manually by looking at related topics in your niche or industry. Brainstorming can be a great way to get creative with your content ideas and uncover new keywords that you may not have considered before.

Finding related keywords is an important part of SEO keyword research. By using the right tools and strategies, you can ensure that your content is optimized for the keywords that are most likely to drive traffic and conversions.


SEO keyword research is essential for any website looking to rank higher in search engine results. By evaluating your website, knowing your target audience, monitoring your keyword performance, checking out the competition, and finding related keywords, you can make sure you are up-to-date with the latest SEO trends. Taking these steps can help you ensure that your website is properly optimized to reach your goals and stay ahead of the competition.

If you need help optimizing your SEO keywords, contact Keen Insites. Our team of experts can help you find the best keywords for your website and create a comprehensive strategy for success.