CUSTOMER
JOURNEY MAPPING
Customer Journey Mapping Makes Sure Your New Customers All Have the Same Experience With Your Brand!
Creating a Customer Journey is important for companies because it allows them to tell their story. This can be shown through a series of Customer Journey Emails to a company's new subscribers, prospects, and clients.
A Customer Journey allows companies to introduce their firm, their history, services, and perhaps some videos and case studies in small little bites.
Even if you are a small or mid-sized business, there is a need to build a choreographed communication that will tell the same story to every customer.
This story gets told via your website, your email, social, and content marketing initiatives, and should be reinforced via sales and customer support.
Our CEO wrote a book called Unified Marketing Strategy about the whole customer experience and how to create a marketing plan around your goals and building the customer journey to make the greatest impact possible.
So how do we create one?
Check out our process below!
Connect With Us
OUR PROCESS
Script your company story
Define & segment your audience into personas
Define stages and client touchpoints
Determine pain points
Match up your offerings
Break into communication snippets and organize for delivery
OUR HOLISTIC REPORTING INCLUDES EVERYTHING
You can connect all of your accounts to our platform and get access to all your data in one login!
- Google Adwords / Bing Ads
- Google Business Page
- Google Analytics
- Facebook Organic
- Instagram Organic
- Facebook Ads
- Linkedin Organic
- Linkedin Ads
- Snapchat Ads
- YouTube
- SEM Rush
- MailChimp / Constant Contact
- Programmatic Ads
- TikTok Ads
- Amazon Ads
Customer Experience Management
Keen Insites offers customer journey mapping to help you understand the path your customers take when interacting with your brand. If you are receiving negative feedback from customers about their experience, and are unsure where the problem lies, customer experience management can help. Understanding the customer journey can provide insight into pain points and areas of opportunity to improve. Customer experience consulting helps you to create strategies and implement changes to enhance the customer experience. The advantages of this include increased customer loyalty, higher satisfaction rates, and improved business performance.
Tackle customer experience challenges
Customer experience is vital to a business's success, and challenges in this area can cause negative impact on sales, customer retention, and reputation. One common challenge is addressing customer complaints. Businesses must be able to quickly and efficiently respond to feedback and complaints in order to improve customer satisfaction. Another challenge is managing customer expectations, as failing to meet customer expectations can lead to disappointment and dissatisfaction. With Keen Insites customer experience consulting, we help businesses overcome these challenges by providing valuable insights into customer needs, expectations, and satisfaction. With our expertise, businesses can enhance their customer experience and ultimately improve their bottom line.
Leverage our CX Consulting Services
We offer a variety of CX consulting services in three key areas.
- Research & Discovery
- Experience Mapping & Strategy
- Design, Development, and Delivery
FAQ's
What does a customer experience consultant do?
A customer experience consultant is responsible for providing insights and strategies to help companies improve their customers' overall experience with their products or services. They use customer journey mapping to identify key touchpoints and pain points that customers may experience, and work to create solutions that improve these interactions.
What skills do you need to be a CX consultant?
To be a successful CX consultant, one must possess strong communication skills, analytical abilities, creativity, and an ability to empathize with customers. It is also important to have a solid understanding of market trends and technologies that can impact customer experience.
What are the 4 components of customer experience?
The four components of customer experience include the customer's perception of a company's products or services, the interactions they have with employees, the environment in which they receive service, and the communication they receive from the company.
What is the CEM strategy?
The CEM strategy involves using customer feedback to continually improve and innovate customer experiences. This can be achieved by analyzing data, creating a culture of customer-centricity within the company, and regularly updating and improving processes and technology.
Why customer experience management is important?
Customer experience management is important because it can help companies differentiate themselves from competitors and create a loyal customer base. A positive customer experience can lead to increased customer satisfaction, repeat business, and referrals. Customer experience consulting can play a key role in helping companies achieve these goals and implementing effective customer experience management strategies.
