LOCAL SERVICE AD
MANAGEMENT

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  • Local Services Ads (LSA)

PAY PER CALL / QUALIFIED LEAD

Are you trying to market your business to your local and surrounding areas? Are you lacking quality leads? When people use Google to search for your specific services, you might not be the first option that shows up in their results. Let’s change that.

Is your business eligible?

Get Google Guaranteed

More than half of online searchers visit a store within a day of conducting a search. With Google Local Services Ads (LSAs), you can show up at the top of results when locals search online.

Google LSAs allow you to

  • Connect with locals who are most likely to book your services.
  • Build customer trust with a Google Guarantee.
  • Only pay for leads interested in your business and services.

Not sure how to get started? We do all the set up for you.

Our Google Local Services Ad specialists will walk you through every step of the process with our stress-free ad management services. Contact us today to get started! We are Google Partners.

88% of people trust reviews from consumers as much as recommendations from friends and family. Reviews are crucial for increasing foot traffic to your local business. Keen Insites can also help provide the social proof you need to boost leads and revenue. (We can also get you reviews from customers not sourced through the LSA Program!)

Connect With Us

OUR GOOGLE LSA PLANS INCLUDE

Voice Search
Optimization

As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.

Budget
Management

Our paid ad specialists will work with you to maximize your ad spend and reach your lead generation goals. You will never have to worry about exceeding your campaign budget.

Review
Solicitation

As more people use voice search technology to find service providers near them, you want to make sure your ad content is optimized for voice search.

Custom Reporting

We also offer custom ad reporting, so you’ll always know exactly where your money goes.

Lead Quality
Review

We listen to the calls and determine if it was a good lead. We send you a regular summary of the calls for you to confirm. We dispute the calls that are not of the proper quality on your behalf. Our experts have a 95% dispute success rate.

Ongoing
Optimizations

We’ll outline and implement needed tweaks to your ad campaigns to drive even better results. Our plans include bi-monthly reporting, and you can login and get updates as often as possible.

Geographic
Targeting

Our ad management solutions feature advanced geographic targeting to help you reach ideal customers.

GOOGLE LOCAL SERVICES APPLICATION
PROCESS AND GUIDELINES

1

Confirm your eligibility

You must check to make sure your business is eligible for Google Local Services ads. This feature is only available to certain industries in a certain number of cities, so check The List.

Once you have your eligibility confirmed, that will take you to the next step.

2

Create a business profile

The second step is to create your business’s profile. This is a key part of your ad because it determines where your ad will appear in search results.

3

Add your license and insurance details

Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.

Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.

4

Set your budget

Google Local Services ads operate just like PPC. You need to set a budget to state how much you want to spend to run your ads. This is a monthly budget that you can change as you require.

You only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.

5

Follow up with the leads and generate reviews from your happy customers!

Get started today!

LOCAL SERVICE AD INDUSTRIES

Google fully supports Local Service Ads for the following industries

  • Locksmiths
  • Plumbers
  • Auto Service Technician*
  • House Cleaner*
  • Pest Control Technician*
  • Roofer*
  • Garage Door
  • Electricians
  • Carpet Cleaner*
  • Junk Removal Provider*
  • Pet Care Provider*
  • Tree Service Provider*
  • HVAC
  • Air Duct Cleaner*
  • Event Planner*
  • Lawn Care Provider*
  • Pet Groomer*
  • Tutor*
  • Appliance Repair Service*
  • Handyman*
  • Mover*
  • Photographer*
  • Upholstery Cleaner*
  • Window Service Provider*
  • Auto Glass Service*
  • Home Improvement Pro*
  • Painter*
  • Roadside Assistance Service*
  • Water Damage Service Provider*
  • Window Cleaner*

*Not all services are supported in all markets.

LOCAL SERVICE AD REGIONS

  • Atlanta-Sandy Springs-Roswell, GA
  • Austin, TX
  • Baltimore-Columbia-Towson, MD
  • Boston-Cambridge-Newton, MA-NH
  • Charlotte-Concord-Gastonia, NC-SC
  • Chicago-Naperville-Elgin, IL-IN-WI
  • Cincinnati, OH-KY-IN
  • Dallas-Fort Worth-Arlington, TX
  • San Diego-Carlsbad, CA
  • San Francisco-Oakland-Hayward, CA
  • Denver-Aurora-Lakewood, CO
  • Detroit-Warren-Dearborn, MI
  • Houston-The Woodlands-Sugar Land, TX
  • Las Vegas-Henderson-Paradise, NV
  • Los Angeles-Long Beach-Anaheim, CA
  • Miami-Fort Lauderdale-West Palm Beach, FL
  • Minneapolis-St. Paul-Bloomington, MN-WI
  • New York-Newark-Jersey City, NY-NJ-PA
  • Seattle-Tacoma-Bellevue, WA
  • St. Louis, MO-IL
  • Orlando-Kissimmee-Sanford, FL
  • Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
  • Phoenix-Mesa-Scottsdale, AZ
  • Pittsburgh, PA
  • Portland-Vancouver-Hillsboro, OR-WA
  • Riverside-San Bernardino-Ontario, CA
  • Sacramento–Roseville–Arden-Arcade, CA
  • San Antonio-New Braunfels, TX
  • Tampa-St. Petersburg-Clearwater, FL
  • Washington-Arlington-Alexandria, DC-VA-MD-WV

Google LSA Set Up and management

Google LSAs (Local Service Ads) are a great tool for businesses to get more visibility and generate leads in their local area. Keen Insites offers Google LSA set up and management services to help businesses capitalize on this tool. If a business wants to get more leads from their local area but doesn't have the expertise to set up and manage LSAs themselves, Keen Insites can help. The service of Google Guaranteed set up and management can impact businesses by increasing the number of calls, bookings, and inquiries they receive. With LSAs, businesses can reach the top of search results, generate leads from high-intent customers, and improve their ROI. LSAs are especially useful for service-oriented businesses, such as plumbers, electricians, and roofers, as they are a great way to target customers who need help with a specific problem. LSAs will help your business increase its online presence and get more leads from your local area, and lead to more sales and growth.

FAQ's

How do I set up Google local services?

  1. Sign in to your Google Ads account and select the "Local Services" option.
  2. Choose the category of your business and complete your profile with all relevant information.
  3. Complete a background check for your business, including verifying your license and insurance information.
  4. Set up a budget for your local service ads and customize your ad content.
  5. Review and confirm your settings before your ads go live.

Or contact Keen Insites, and we'll get you started.

What is Google Local Services Ads Management?

Google Local Services Ads Management includes monitoring and optimizing the performance of your local service ads. We track the metrics of your ads and make informed suggestions and decisions on how to adjust your budget, bids, and ad content to maximize your results. Additionally, Google LSA set up and management includes features such as booking integrations, review management, and phone lead tracking.

How do I manage local service ads?

To manage your local service ads effectively, you can utilize a comprehensive suite of tools. These tools will enable you to view data and make data-driven decisions about your campaigns, review and respond to customer reviews, track your leads, and integrate your booking and scheduling platforms. Keen Insites provides Google Guaranteed set up and management services.

How do I use Google local services?

To use Google Local Services, ensure that your business profile is complete, your ads are set up and ready to go, and that your business is properly verified. Once your ads are live, customers in your local area will be able to see them when searching for your services. Additionally, you can leverage the Google LSA platform to monitor and optimize your campaigns to ensure that your ads are performing to the best of their ability. Contact Keen Insites and we will take care of your Google Local Service set up and management.