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OTT stands for Over The Top and CTV is Connected TV

How does it work?

These tactics are part of what we call Programmatic Advertising, but represent a niche within the programmatic world.

Video (TV) ads are purchased per thousand impressions (CPM) using digital-marketing tools like software automation and advanced data through a DSP (Demand Side Platform) Real-Time Bidding (RTB) is done through automation and AI tools.

This means that while users are streaming content, both live and on-demand we set up your video ads to show to the proper audience, in the proper geography.

This means that ad spots are purchased when viewers match the credentials of your targeted audience and appear on actual TVs in full-screen and 100% viewable environments.

How is it different from TV Commercials?

OTT (over-the-top) and CTV (connected TV) allow for more efficient pricing vs traditional television and satellite TV buys. This is because of where and how the ad is running—on dedicated streaming services like Hulu, Roku, AppleTV, ChromeCast, or an internet-connected TV. At Keen Insites, we take programmatic ads to the next level and the trick is to be everywhere, at all the right times, and across all the right channels and screens. And as an OTT ad company, we can help facilitate that very marketing plan.

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Benefits of OTT Advertising Services

When it comes to advertising your business, OTT and connected TV offer numerous advantages over traditional television commercials. With OTT advertising services, you can expect more efficient pricing. By targeting specific audiences through streaming services like Hulu, Roku, and AppleTV, you can reach your desired demographic with precision. This allows you to maximize your advertising budget by ensuring your message is delivered to the right people, at the right time, and on the right platforms. At Keen Insites, we can take your marketing strategy to new heights, driving impactful results for your business.

What to Expect from Our CTT / OTT Ad Team

  • Innovative strategies for OTT and CTV advertising
  • Advanced digital-marketing tools to purchase video ads per thousand impressions
  • Use of Demand Side Platform (DSP) and Real-Time Bidding (RTB) automation and AI tools
  • Targeted audience reach in proper geographies
  • Full-screen and 100% viewable environments for video ads on actual TVs
  • More efficient pricing compared to traditional TV and satellite buys
  • Comprehensive marketing plan that spans across all channels and screens
  • Programmatic advertising taken to the next level with Keen Insites' expertise and experience.
  • Trust our expertise to be everywhere, at all the right times, and across all the right channels and screens


What is OTT advertising?

Over-the-top (OTT) advertising refers to advertising content that is delivered through internet streaming services and bypasses traditional broadcast methods. This form of advertising has become increasingly popular due to the growth of digital platforms like Netflix, Amazon Prime Video and Hulu. OTT advertising can be tailored to specific demographics and preferences of the audience through advanced targeting techniques, which enables companies to reach the right people with their ads. With the rise of cord-cutting, consumers are shifting away from traditional television viewing, making OTT advertising services an important consideration for brands looking to remain competitive in the digital age. Overall, OTT advertising provides a cost-effective and highly-targeted advertising strategy.

Is OTT advertising a good choice for my business?

OTT advertising can be a great choice for any business. The growing popularity of streaming platforms has created a vast and engaged audience for companies to advertise to. Partnering with an OTT video ad management company can help you get your message out to these viewers in a highly effective manner. Through targeting options such as demographics, geolocation, and interests, you can ensure that your ads reach the right audience at the right time. With a growing trend towards streaming services and the rise of connected TV, the potential reach for OTT advertising continues to expand, making it an increasingly valuable choice for businesses of all sizes.

How Are OTT Ads Different from TV Spots?

OTT ads are different from TV spots in many ways. First and foremost, OTT ads can be targeted more specifically to an audience. TV spots are typically broad and aimed at a larger demographic, while OTT ads can target viewers based on location, interests, and more. Secondly, OTT ads are non-skippable and integrated seamlessly into the viewing experience. On the other hand, TV spots can be fast-forwarded or muted, losing the attention of the audience. Additionally, OTT ads can offer more interactive and engaging experiences, such as allowing viewers to interact with the ad or even make a purchase without leaving the app. Overall, OTT ads provide a more personalized and engaging experience compared to traditional TV spots.

What are the different types of OTT advertising?

Over-the-top (OTT) advertising has rapidly evolved. The different types of OTT advertising include display advertising, programmatic advertising, video advertising, and interactive ads. Connected TV advertising services, which fall under video advertising, have become increasingly popular as more viewers consume content via streaming services. With this advertising type, marketers can reach consumers through connected TV devices like Apple TV and Amazon Firestick. Programmatic advertising is also a favorite amongst marketers because it allows for real-time ad placements across multiple devices and channels. Overall, the different types of OTT advertising provide lots of options for marketers to reach consumers effectively in the media landscape.