Mobile devices are increasing in usage as Desktops and PCS (that use Internet Explorer, Firefox, Chrome) are decreasing. We”ll keep these targets separate.
Programmatic Display & Video marketing Services
PROGRAMMATIC
Programmatic makes media buying automatic, by targeting specific audiences and demographics, thereby eliminating the decision-making process!
This is accomplished by using Artificial Intelligence (AI) and Real Time Bidding (RTB) for online Display Ads, Social Media advertising, and Mobile and Video campaigns. It is even expanding into the TV advertising market!
How does this all work? Where will my ads be shown?
Here are some of the more Traditional and Popular Placement Methods:
More “old school” but it allows you to choose the sites you wish to place your ads on. It works…
Using RTB you evaluate and bid on each impression. When impressions are evaluated by a Demand-Side platform (DSP). Information is passed along that match with cookie databases which store audience behavior data. The DSP will then do your bidding for impressions when it detects a match.
This targets audiences based on keywords they have searched for in the past. The data for this type of Retargeting is gathered from “3rd party sources”, and are bought by the DSP. Though costs for bidding on impressions are slightly higher (to cover data costs), you are targeting users by INTENT (which is what made search advertising EXPLODE in the first place!)
This will target audiences for you based on Behavioral data from a 3rd Party Data Company (i.e.: Blue Kai Exelate, Bizo) The awesome part is that it is broken down into categories such as: gender, age, household income, education, relationship status, etc.,! So, if you know your audience, we’ve got your solution!
You may decide to show your ads only on pages that relate to specific topics or categories. For example, you can advertise your Poker Tournament on a page all about “Texas Hold-em”, or advertise your fundraising software on a page that talks about “How to Raise funds for Non-Profits”.
MOBILE, YOU ASK?
Mobile App Inventory is a very desirable inventory for advertisers and where most of the market attention is focused. App publishers collect a lot of data for enhanced targeting purposes, making this inventory the most costly.
Sites must be formatted specifically for mobile devices, and must accept inventory. Ads would be shown in proper mobile sizes, but not in APPS.
Local businesses hit the Jackpot here! This uses GPS coordinates and a specific radius to target exact geos. Imagine you are a restaurant owner. You can target users in proximity of your establishment… ONLY at times people are usually ready to eat! Cha-Ching!
VIDEO
You can target in the same, precise, impression-level targeted way, but with video ads instead of display. Video is one of the fastest growing segments of digital advertising if you want to follow the $$$!
Video Ads can be run In-stream (like a commercial appears during the beginning, middle, or end of a show) or embedded in Banners.
