PROGRAMMATIC DISPLAY &
VIDEO MARKETING SERVICES
The Automated Approach to Online Marketing
Are you having trouble gaining the attention and awareness of potential customers? Are people not searching for your business and services? Utilizing our advanced display and video marketing will ensure you are grabbing the attention of your desired audience.
Programmatic advertising is the automated buying, placement, optimization and analysis of digital media ads.
Keen Insites will help you create and set up these complex ad strategies for your business to more effectively reach your target audience and maximize your brand impact.
Get Your Customers' Attention & Improve Your Brand Positioning
Our top of the funnel programmatic display and video ad management services will help augment your other online advertising campaigns.
- Target your audience in real time
- Increased ad efficiencies
- Higher ROI on other advertising
- Reach users where they are
- Deliver personalized experiences
- Understand user intent
Our team of experienced professionals will manage your campaigns from start to finish. We utilize data-driven strategies and innovative tools to deliver real results that are tailored to your unique needs. You can count on higher click-through rates, increased ROI, lower cost-per-click, and improved conversions across all devices.
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Types of Programmatic Advertising
- Display: Banner ads.
- Video: TV commercials, but online.
- OTT : Over-The-Top refers to content providers that deliver media directly over the internet to users without the need for traditional cable or satellite TV services.
- Social: Facebook, Twitter, Linkedin, etc.
- Audio: Radio spots but online while you're listening to music, podcasts, etc.
- Native: Advertorial or sponsored content that looks like a news report or content within the website but is an ad.
- DOOH: Digital Out of Home (DOOH) are TV screens in doctor's offices, taxis, gas stations, or media pushed out at airports, or a digital billboard promoting broadway shows while stuck in traffic in NY.
- OTT/CTV:Over-The-Top (OTT)/Connected TV (CTV) ads are Video ads while using streaming services (Netflix, Hulu) and the TV's connected to these streaming services (Roku, Apple TV).
Types of Targeting
- Audience: Targets specific demographic data, behaviors and interests.
- Retargeting: Targets people who have been to your website, or other digital property.
- Geo-Fencing: Targets people within a certain vicinity - great for mobile campaigns.
- Managed Placements/Website/ App: When you know who your audience is and where they already go - you select the websites from a list.
- Contextual: Target sites that have content related to certain themes.
THE OPTIONS ARE ENDLESS!
Let’s talk about your goals and discuss what will work best for your business!
